MCM Forum 2006
Every year the institute for media and communication is organizing a forum on a current topic of interest in media or communication ;-). This years topic was "web 2.0 - the next generation", with speakers from telecommunication companies, communication and public relation agencies, publishers and of course two web 2.0 companies. All in all the speakers presented interesting presentations with some insightful information and thoughts. We've got the slides [german only] and some of pictures from the event online. Unfortunately not all speakers used slides for their presenations. There are also some interviews with the speakers at rebell.tv.
One questions regularly pops up if somebody is speaking about web 2.0 to a not so IT affine audience. "What do I need to access web 2.0?". The whole marketing effect and buzz created the illusion to "normal" (not internet geek) people that web 2.0 is a separate new net (different from web 1.0) and therefore they think they need other tools to access it. And of course this questions was asked on the forum as well. So how do we tell the people that they don't need any new tools and what is different in the web for exactly that people? OK, they are able to participate a bit more then before. Is that what they want? Are they willing to spend more time in the internet for writing comments? What are exactly the benefits for the user to participate except their reputation?
Well time will tell?
